台灣運動心理學會

Society for Sport and Exercise Psychology of Taiwan Society for Sport and Exercise Psychology of Taiwan

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生涯建構理論視角:運動教練核心自我評價與職涯高原之關係

胡丞筑(Cheng-Chu Hu)呂宛蓁(Wan-Chen Lu)

 臺灣運動心理學報 民 109,20 卷,3 期,P1 - 20


摘要

目的:本研究以生涯建構理論為架構,旨在探討學校運動教練的核心自我評價、生涯適應、工作控制對職涯高原的影響效果。方法:以臺灣地區公立學校之專任運動教練為對象,採取問卷調查方式進行資料收集,共計332份有效問卷。結果:核心自我評價有助於個體提升生涯適應能力,並透過積極探索與實踐的生涯適應歷程,減緩個體職涯高原程度。另外,工作控制能調節核心自我評價、生涯適應與職涯高原的關係,當個體的工作控制程度較高時,核心自我評價、生涯適應與職涯高原此中介脈絡的關係則越強。結論:研究驗證生涯建構理論,學校運動教練之核心自我評價可透過生涯適應歷程有效降低其職涯停滯感受,特別是在知覺到高工作控制的情況下,上述關係會更加緊密。


Abstract

Purpose: This study aimed to examine the predictions of core self-evaluation, career adaptability, and job control on career plateau of sports coaches based on the career construction theory. Method: A total of 332 valid questionnaires were collected from sports coaches working in public schools in Taiwan. Results: The personality trait, core self-evaluation, could positively contribute to individuals' career adaptability. Further, through active exploration and practice of career adaptation, the degree of coaches' career plateau could be reduced. In addition, job control could moderate the relationships between core self-evaluation, career adaptation, and career plateau. The mediating effect of career adaptability in the relation of core self-evaluation and career plateau was increased while an individual perceived a higher level of job control. Conclusion: The findings validate the career construction theory, as the core self-evaluation of sports coaches can contribute to a reduced sense of career stagnation through the process of career adaptability. Especially, such relationships can be stronger while coaches perceive a higher level of job control.

 


關鍵詞

 生涯適應工作控制調節式中介career adaptabilityjob controlmoderated mediation

棒球球迷對球隊之認定知覺、認同感及忠誠行為:球隊形象之調節中介模式

林家五(Chia-Wu Lin) ; 許伸梓(Shen-Tzu Hsu) ; 胡宛仙(Wan-Hsien Hu) ; 吳志英(Chih-Ying Wu)

臺灣運動心理學報 民 109,20 卷,3 期,P21 - 41


摘要

目的:根據社會認定理論,本研究探討球迷對球隊之認定知覺如何透過球隊認同感預測其對球隊之忠誠行為,除檢視球隊認同感在球迷的認定知覺與球隊忠誠行為間的中介角色外,也進一步分析球隊形象如何調節此中介效果。方法:以中華職棒的現場球迷為研究對象,採用問卷調查方式,共獲得有效問卷474份。本研究採用拔靴法,來檢測所提出的調節中介模式。結果:球隊認同感確實中介了認定知覺與球隊忠誠行為之間的關係,且球隊形象確實可以調節球隊認同感之中介效果,當球隊形象高時,球隊認同感的中介效果較強;反之,當球隊形象低時,球隊認同感的中介效果較弱。結論:球隊經營時,可以藉由球迷對球隊之認定知覺,提高球迷對球隊的認同感,以鞏固球迷對球隊的忠誠行為。球隊形象維護也是球隊必須投入的重要工作之一,如此才能夠使球隊永續經營。最後,提出相關研究限制與未來研究的方向。


Abstract

Purpose: This study employed social identity as a key theory to explain the impact of baseball fans' perception of identity on identification, and loyalty behavior to team. The mediation role of identification to team was investigated. In addition, team image was tested as a moderator of the moderated mediation model. Method: Utilizing a survey in the Chinese Professional Baseball League (CPBL) fields, a sample of 474 valid questionnaires reported by CPBL fans was collected. The moderated mediation model was examined using robust data analytic techniques via bootstrapping. Results: The results indicated that identification to teams mediated the relationship between identity perception and loyalty behavior to team, especially the mediation was stronger when team image was high while weaken when team image was low. Conclusion: In sum, cultivating similar and unique team identities to fans should be the right direction for team and fans management in order to improve fans' loyalty behavior. Moreover, team image is an important factor for a sustainable operations of baseball teams. The limitations of this study and future research are discussed.

 


關鍵詞

職棒球迷 ; 社會認定 ; 球隊認同 ; 運動行銷 ; baseball fans ; social identity ; team identification ; sports marketing

台灣運動心理學會

  • 秘書長:洪巧菱 副教授
  • 秘 書:趙曉涵 老師
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臺灣運動心理學報

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